Edouard Heuer founded Tag Heuer in 1860. A Swiss watch maker known for its high range sports watches & chronographs, Tag Heuer has long had a strong connection with automobile racing, and in fact first became known on a worldwide basis when Steve McQueen wore a Heuer Monaco chronograph in the 1971 film "Le Mans".

Tag Heuer is now a leading luxury goods company and now design wonderfully accurate spectacle frames. As expected from a company famed for its precision, these spectacle frames are engineered to the very highest standard & are supremely strong yet ultra lightweight.

TAG Heuer recently snagged a prestigious and sought-after award in the entire eyewear industry thanks to their C-Flex Eyewear Concept, a design with auto adjustable flexible temples made of carbon fiber.